If you’re reading this, I don’t need to convince you that fasting works. In fact, you probably already know that simply delaying your first meal (intermittent fasting) is one of the simplest ways to lose weight, get healthier and live longer.
The concept of fasting seems simple and the payoff is huge. But most people who know they would benefit from fasting never do it. Or they can’t stick to it for long.
Why? There’s one BIG problem with popular approaches to fasting that makes it nearly impossible to get the results you want.
Keep reading to discover the “dirty secret” the health industry conveniently “forgets” to mention about fasting — and how Pavlok makes the fasting process painless, intuitive and automatic.
Fasting: it's so easy, a caveman could do it.
Humans have known for centuries that the practice of simply delaying food until later in the day offers mental, physical and spiritual benefits. Your great grandfather probably fasted regularly. This is old tech.
These days, intermittent fasting (IF) is all the rage. Most IF’ers skip breakfast and stop eating well before bed. One popular IF protocol is called 16:8 — 16 hours of fasting followed by an 8 hour window in which to eat.
The logic is simple: creating a time window for eating reduces the total amount of time your body spends processing calories during the day and allows your metabolism to operate more efficiently.
According to the New England Journal of Medicine in 2019:
"Evidence is accumulating that eating in a 6-hour period and fasting for 18 hours can trigger a metabolic switch from glucose-based to ketone-based energy, with increased stress resistance, increased longevity, and a decreased incidence of diseases, including cancer and obesity."
Intermittent fasting works better than a typical “calorie restriction” diet (think Weight Watchers, Nutrisystem, etc). In fact, works even if your food choices aren’t perfect.
Intermittent fasting is extremely flexible. It’s more about when you should eat, not what you can’t. Harvard Medical School agrees (see the study here).
The problem? Nearly everybody quits fasting before they see lasting results.
According to a paper published by the NCBI in 2018, the failure rate was as high as 65%. The most powerful method of weight loss is the hardest for people to stick to consistently — even when they’re motivated to change.
What’s the real reason that so many people fail at fasting, you ask?
Well, that’s the “dirty secret” — and it’s something that I accidentally discovered the solution to way back in 2013.
Hi, my name is Maneesh Sethi. I’m the founder of Pavlok — the wearable device that helps you change your habits with the press of a button.
The Pavlok device works by administering a subtle sensation on your wrist that triggers your brain to become aware of your habits in the moment. This new awareness allows you to make better choices by “reprogramming” your habits and ultimately create a better life, one habit at a time.
Over the last 7 years, our company has sold over 100,000 devices. We’ve been featured in every major news outlet imaginable, had our company logo stretched 7 stories high in Times Square and even won some pretty cool awards.
But this story doesn’t start at the victory lap...
It starts at 10:30pm on weeknights, in my Boston apartment with my left hand in a bag of Tostitos tortilla chips and my right hand fingering the grease-stained remote. They were my favorite salty, crunchy snack. And I could not stop stress-eating them after long days at work.
It was the same song every night: I’d open the bag and before I knew it, I’d be elbow deep in 600 calories of nutritionless starchy carbs, right before bed. I was literally gaining weight overnight. Something had to be done.
I decided to test out intermittent fasting and use the Pavlok to "zap" myself whenever I had a craving for chips (or anything else) during the fast.
Please understand, Pavlok was not built specifically for weight loss, diet training or any similar type of use. I was on a personal vendetta against Tostitos and looking for any way to stop shoveling them in my face by the truckload.
At one point in my life, I would have found this picture quite sensual.
I strapped on the Pavlok wristband and proceeded to eat the chips — but used the “magic button” in the center of the device to give myself a small “jolt” every time I ate a chip. The stimulus is mildly uncomfortable and admittedly, a little weird to self-administer at first.
The first night, nothing happened. I kept binging away, my habits unchanged. The shock came on the second night, when I got home from work. In my normal evening routine, I sat back getting ready to unwind — but for some reason, the urge to start snacking was a little fainter tonight.
Everything seemed to be status quo, but over the next week as I kept using Pavlok on myself each evening, the strangest thing happened…
I stopped craving the tortilla chips cold turkey. The habit just melted right out of my mind, almost as if it was never there in the first place. Freaky.
The results of my late night experiment speak for themselves.
In just over 3 months, I lost over 35 lbs and completely eliminated the late night cravings for junk food. I looked great and felt like a new human.
Maneesh Sethi before and after using Pavlok to lose 35lbs of fat and then bulk up 10lbs of muscle—all in six months
The realization that Pavlok could be used to eliminate sugar addiction and junk food cravings was a paradigm shift for our company.
The biggest problem people have with creating new eating habits isn’t lack of desire to get healthier — it’s sticking to the new routine through the initial phase when cravings are the strongest.
We began testing out Pavlok with customers who wanted to eliminate cravings and lose weight. What we saw next confirmed our theory on so many different levels.
As it turns out, Pavlok is an incredible tool for changing your brain and eliminating cravings. And because the cravings are gone, guess what also drops off? The weight!
Before we go any further, let me acknowledge the absurdity of my claims.
I am aware that what I’m telling you sounds practically impossible. I would have thought the same at one time...
This is real life. Look at this profile of Pavlok customer Erin Hiscock in Bloomberg.
She lost over 100 lbs just wearing our device! And she was only the tip of the iceberg. We’ve received dozens of before-and-after shots like this hers from Pavlok customers all over the world.
Erin lost half her body weight! She's just one example of the hundreds who have used Pavlok to master their diet and get fit.
Aaron lost over 70lbs with Pavlok and is still going!
You may not need to lose 100lbs. Maybe you just want to get your summer body tight.
You may not want to make extreme changes with your life or diet. Maybe, like most people, you just want to enjoy the benefits of intermittent fasting without the dread of having to go through the day hungry and irritable.
Here’s how Pavlok can help you lose weight, live longer and get healthier by mastering the fasting process.
The biggest problem with fasting — the “dirty secret” — is as simple as it is sinister...
This problem is so obvious that most diet and workout programs don't even bother to mention it...
If you're reading this page, you believe that intermittent fasting is the most effective method for losing weight safely and naturally. You understand how it works. You've listened to the podcasts, seen others have success with it and you "want" to do it.
But the industry knows something that you don't...
Here's the dirty secret...
Diet programs, nutrition gurus and eating plans tell you what to eat and how much...
...but they don't tell you how to overcome the most fundamental of all food challenges: getting over the CRAVINGS for the junk food you're trying to replace.
Trying to change how you eat (your behavior) without understanding your own psychology first is like bringing a banana to a gun fight.
Unless you learn how to master your cravings, you'll continue to give into temptation before you can see real results with fasting — or any type of nutritional program, for that matter.
This is an actual photo of the average American brain.
The refined sugars in the standard American diet continually light up the pleasure centers in your brain like a Christmas tree, making it almost impossible to quit eating tasty snacks.
The first 14 days of a new diet can feel like you’re quitting cigarettes. You may even experience withdrawal symptoms just from trying to eat healthier!
The diet industry KNOWS that another meal plan won’t solve the problem. But the truth is, they don’t have any real answers — so they gloss over the science and sell you another product.
At Pavlok, we are not interested in diet plans or meals-in-a-box. We are on a mission to show the world that the key to unlocking your potential rests in mastering your habits — and we create the technology to help you do that.
Are you with us?
For a limited time, you can get Stop The Craving, a new product by Pavlok. We are creating 100 of these “beta” programs to help serious people make big changes.
If you stick to it, you are guaranteed to master intermittent fasting in 30 days.
Here’s how it works...
Stop The Craving is a brand new product by the team at Pavlok.
Our goal is very simple: to create a foolproof system for sticking to your diet and getting results, even when the cravings are at their worst. So we took our best technology and put it in one box, designed to get you in the best shape of your life.
Included in the box:
1.) The Pavlok mobile app to set your goals and hold you accountable.
2.) The Pavlok wearable device to eliminate your cravings with the push of a button.
3.) The Pavlok smart scale with bluetooth to keep track of your progress and keep you motivated.
Order your Stop The Cravings device and download the app.
Start your diet. When you have a craving, push the button to eliminate it.
Track your progress for 30 days and watch the pounds melt away.
Pavlok is the wearable device that releases a mild stimulus called a "snap" to help you reduce cravings, break bad habits, and change your life.
Pavlok is your natural and lasting solution to eliminating junk food cravings, quitting smoking, nail biting, hair touching, negative thinking, procrastinating, eating sugar, and more.
Pavlok can also help you build good habits, like sticking to an intermittent fasting routine.
Check out this video one of our customers made about how she used Pavlok to kill her cravings and stick to her diet.
But the industry knows something that you don't...
Here's the dirty secret...
Diet programs, nutrition gurus and eating plans tell you what to eat and how much...but they don't tell you how to overcome the most fundamental of all food challenges: getting over the CRAVINGS for the junk food you're trying to replace.
Getting started with Pavlok is simple. The box includes the wristband, the module, and the charging cable.
Modules come ~50% charged, but we recommend plugging it into the cable for an hour before setting it up. A single charge lasts for around ten days.
"I haven’t had any refined sugar since I started using Pavlok, which is awesome…I feel like I’m back in control of my relationship with food. I feel like I have a much healthier relationship with food.”
“I get in a sugar coma, I fall asleep, and lose part of my day. I’m snapping myself with Pavlok myself when I eat a cookie, to see if I lose the urge to eat these stupid cookies. Oddly enough I haven’t eaten any of those cookies since. I use my Pavlok to stop my cookie addiction.”