If you’re reading this, I don’t need to convince you that fasting works. In fact, you probably already know that simply delaying your first meal (intermittent fasting) is one of the simplest ways to lose weight, get healthier and live longer.
The concept of fasting seems simple and the payoff is huge. But most people who know they would benefit from fasting never do it. Or they can’t stick to it for long.
Why? There’s one BIG problem with popular approaches to fasting that makes it nearly impossible to get the results you want.
Keep reading to discover the “dirty secret” the health industry conveniently “forgets” to mention about fasting — and how a new product by the creators Pavlok makes the fasting process painless, intuitive and automatic.
Fasting: it's so easy, a caveman could do it.
Humans have known for centuries that the practice of simply delaying food until later in the day offers mental, physical and spiritual benefits. Your great grandfather probably fasted regularly. This is old tech.
These days, intermittent fasting (IF) is all the rage. Most IF’ers skip breakfast and stop eating well before bed. One popular IF protocol is called 16:8 — 16 hours of fasting followed by an 8 hour window in which to eat.
The logic is simple: creating a time window for eating reduces the total amount of time your body spends processing calories during the day and allows your metabolism to operate more efficiently.
According to the New England Journal of Medicine in 2019:
"Evidence is accumulating that eating in a 6-hour period and fasting for 18 hours can trigger a metabolic switch from glucose-based to ketone-based energy, with increased stress resistance, increased longevity, and a decreased incidence of diseases, including cancer and obesity."
Intermittent fasting works better than a typical “calorie restriction” diet (think Weight Watchers, Nutrisystem, etc). In fact, works even if your food choices aren’t perfect.
Intermittent fasting is extremely flexible. It’s more about when you should eat, not what you can’t. Harvard Medical School agrees (see the study here).
The problem? Nearly everybody quits fasting before they see lasting results.
According to a paper published by the NCBI in 2018, the failure rate was as high as 65%. The most powerful method of weight loss is the hardest for people to stick to consistently — even when they’re motivated to change.
What’s the real reason that so many people fail at fasting, you ask?
Well, that’s the “dirty secret” — and it’s something that I accidentally discovered the solution to way back in 2013.
Hi, my name is Maneesh Sethi. I’m the founder of Pavlok — the wearable device that helps you change your habits with the press of a button.
The Pavlok device works by administering a subtle sensation on your wrist that triggers your brain to become aware of your habits in the moment. This new awareness allows you to make better choices by “reprogramming” your habits and ultimately create a better life, one habit at a time.
Over the last 7 years, our company has sold over 100,000 devices. We’ve been featured in every major news outlet imaginable, had our company logo stretched 7 stories high in Times Square and even won some pretty cool awards.
But this story doesn’t start at the victory lap...
It starts at 10:30pm on weeknights, in my Boston apartment with my left hand in a bag of Tostitos tortilla chips and my right hand fingering the grease-stained remote. They were my favorite salty, crunchy snack. And I could not stop stress-eating them after long days at work.
It was the same song every night: I’d open the bag and before I knew it, I’d be elbow deep in 600 calories of nutritionless starchy carbs, right before bed. I was literally gaining weight overnight. Something had to be done.
I decided to test out intermittent fasting and use the Pavlok to "zap" myself whenever I had a craving for chips (or anything else) during the fast.
Please understand, Pavlok was not built specifically for weight loss, diet training or any similar type of use. I was on a personal vendetta against Tostitos and looking for any way to stop shoveling them in my face by the truckload.
At one point in my life, I would have found this picture quite sensual.
I strapped on the Pavlok wristband and proceeded to eat the chips — but used the “magic button” in the center of the device to give myself a small “jolt” every time I ate a chip. The stimulus is mildly uncomfortable and admittedly, a little weird to self-administer at first.
The first night, nothing happened. I kept binging away, my habits unchanged. The shock came on the second night, when I got home from work. In my normal evening routine, I sat back getting ready to unwind — but for some reason, the urge to start snacking was a little fainter tonight.
Everything seemed to be status quo, but over the next week as I kept using Pavlok on myself each evening, the strangest thing happened…
I stopped craving the tortilla chips cold turkey. The habit just melted right out of my mind, almost as if it was never there in the first place. Freaky.
The results of my late night experiment speak for themselves.
In just over 3 months, I lost over 35 lbs and completely eliminated the late night cravings for junk food. I looked great and felt like a new human.
Maneesh Sethi before and after using Pavlok to lose 35lbs of fat and then bulk up 10lbs of muscle—all in six months
The realization that Pavlok could be used to eliminate sugar addiction and junk food cravings was a paradigm shift for our company.
The biggest problem people have with creating new eating habits isn’t lack of desire to get healthier — it’s sticking to the new routine through the initial phase when cravings are the strongest.
We began testing out Pavlok with customers who wanted to eliminate cravings and lose weight. What we saw next confirmed our theory on so many different levels.
As it turns out, Pavlok is an incredible tool for changing your brain and eliminating cravings. And because the cravings are gone, guess what also drops off? The weight!
Before we go any further, let me acknowledge the absurdity of my claims.
I am aware that what I’m telling you sounds practically impossible. I would have thought the same at one time...
Here's what Bloomberg is saying about Pavlok
Meet Erin Hiscock. She lost over 100lbs using the Pavlok device to stop her sugar cravings. Her transformation was so remarkable that Bloomberg decided to publish a piece about her story.
Here's what she had to say in a text to Maneesh
Erin lost half her body weight! She's just one example of the hundreds who have used Pavlok to master their diet and get fit. The device works so well that even the New York Times did a write up on how effective it is for stopping cravings.
Here's a snippet from the NYT piece on Pavlok
Aaron lost over 70lbs with Pavlok and is still going!
Now, maybe you're not like Erin or Aaron. You might not need to lose 100lb. Maybe you just want to get your summer body tight.
You may not want to make extreme changes with your life or diet. And that's ok.
Maybe, like most people, you just want to enjoy the benefits of intermittent fasting without the dread of having to go through the day hungry and irritable.
If that's you, keep reading...
This is an actual photo of the average American brain.
For decades, we've known that pharmaceutical companies — aka "Big Pharma" — don't often have our best interests in mind. The sicker we feel, the more money these companies make.
The same is true for the traditional weight loss industry, or "Big Diet." The fatter the public is, the more advice they can sell us. For 50 years, diet books, potions and plans have created a multi-billion dollar industry that thrives on our own lack of education. These companies need us to stay overweight to remain profitable.
The refined sugars in the standard American diet continually light up the pleasure centers in your brain like a Christmas tree, making it almost impossible to quit eating tasty snacks.
The first 28 days of a new diet can feel like you’re quitting cigarettes. You may even experience withdrawal symptoms just from trying to eat healthier!
The weight loss industry KNOWS that another meal plan won’t solve the problem. But the truth is, they don’t have any real answers — so they gloss over the science and sell you another product.
The truth is, there's one dirty little secret that keeps the majority of people from getting the results they want from fasting — and it's something that the diet industry has known for years...
The biggest problem with fasting — the “dirty secret” — is as simple as it is sinister...
This problem is so obvious that most diet and workout programs don't even bother to mention it...
If you're reading this page, you believe that intermittent fasting is the most effective method for losing weight safely and naturally. You understand how it works. You've listened to the podcasts, seen others have success with it and you "want" to do it.
But the industry knows something that you don't...
Here's the dirty secret...
Diet programs, nutrition gurus and eating plans tell you what to eat and how much...
...but they don't tell you how to overcome the most fundamental of all food challenges: getting over the CRAVINGS for the junk food you're trying to replace.
Trying to change how you eat (your behavior) without understanding your own psychology first is like bringing a banana to a gun fight.
This is an illustration of what makes intermittent fasting so challenging!
Unless you learn how to master your cravings, you'll continue to give into temptation before you can see real results with fasting — or any type of nutritional program, for that matter.
And that’s what blew my mind, especially during COVID. After seeing thousands of people email us about how successful Pavlok had been at helping them stop feeling junk food cravings during quarantine, I realized we had stumbled onto something special.
Something that might change the diet industry at it’s core.
And definitely something that solves the "Dirty Little Secret" that that Diet Industry never talks about.
Stop The Craving is a brand new system by the team at Pavlok to help you stick to your diet and lose weight.
This package combines a Pavlok wearable device, smart scale + mobile app to help you master intermittent fasting, drop body fat and get fit in 30 days.
Pavlok is in a class of its own, with over 100,000 customers in 60+ countries. Featured in every major news outlet on the planet.
Through a combination of real time feedback and advanced technology, Pavlok will help you become more mindful of the habits you want to change and over time, actually change the way your brain works.
Push the button. Stop The craving.
Download the Pavlok app from the App store or Google Play Store. The app will pair to your Pavlok device and let you set up your device for you.
In the app, you'll be able to set up your fasting schedule so your Pavlok can vibrate when it's time for you to eat and time for you to fast. You can track your cravings, and when you snack, so you'll be able to see your urgest go down over time.
This Smart Scale will track your weight, body fat %, hydration, muscle mass, and more. As you begin your journey through fasting and losing weight, this scale will let you see the progress you are making and how fast you are succeeding.
This smart scales syncs via it's included app to your phone, and integrates with Apple Health and Google Fit. The Pavlok App will connect to your Health/Fit account and display this data in the app. You'll be able to see your progress, and see how your cravings correlate to your weight and body fat%.
When you receive your Pavlok, you'll receive instructions on how to set it up for Intermittent Fasting. Pavlok will set vibration alarms to let you know when it's time for you to start or end your fast. When you are in your fast, simple press the button on the Pavlok when you have a craving, The device will release a sensation, which triggers your brain to become aware and snap out of automatic thinking. By pressing it multiple times, it will train your brains to stop liking the craving.
We launched the Pavlok Membership Program earlier this year, and over 1000 members are currently part of the program. Instead of paying full price for the Pavlok device, the membership gives you the device for just $29.99/mo. You receive full access to all Pavlok capabilities, including the Alarm and Morning/Evening Routine modules. You also get a forever warranty.
For Intermittent Fasting, we recommend you wear your Pavlok daily for the first 28 days as you reach the Breakthrough point. After that, you should keep the device at easy access until your cravings are fully gone -- we recommend at least 3 months.
When you feel like you've fully gotten over your cravings, you can cancel your membership by sending your Pavlok back to us. Or, you can use it to form and change new habits -- like improving your sleeping, thinking more positively, and more.
To Cancel Your Membership: Send an email to email@example.com and let us know that you want to cancel. Support will send you a form to fill out and then an exchange label. Shipping is pre-paid within the USA!
Order your Stop The Cravings device by clicking Add to Cart above.
You'll receive the Pavlok Device and a Smart Scale. Download the app, and set them up to get started.
Track your progress and watch the pounds melt away. Use the Pavlok device until you've gotten control of your cravings.
When you're ready to cancel, contact us to get you a return envelope (free in the USA). Send back your Pavlok device to cancel. Keep the smart scale.
Included in the Stop The Craving box:
1.) The Pavlok mobile app to set your goals and hold you accountable.
2.) The Pavlok wearable device to eliminate your cravings with the push of a button.
3.) The Pavlok smart scale with bluetooth to keep track of your progress and keep you motivated.
Getting started with Pavlok is simple. The box includes the wristband, the module, and the charging cable.
Modules come ~50% charged, but we recommend plugging it into the cable for an hour before setting it up. A single charge lasts for around ten days.
When Stop The Craving arrives, you’ll want to set up your scale following the instructions, and make sure it’s connected to Apple Health or Google Play.
Then, set up your Pavlok, by downloading the Pavlok Cravings app.
For the next 30 days, you’ll begin your intermittent fasting routine. Details are in the Cravings app, but essentially you will eat for a period of time, and fast (not eat) for a longer period of time (including sleep). You will set up your Pavlok device to vibrate at the beginning and end of your fast.
During your fasting period, press the button on the Pavlok device when you have a craving for junk food. You’ll feel a sensation, and your automatic brain will shut off — making you aware. Cravings usually dissipate after a few button presses.
Track your progress over the next 30 days using the Pavlok smart scale. We will reach out to you over the 30 days to ask you how things are going and see where we may be of assistance.
Stop The Craving is limited edition — meaning that we are only making 100 to start. We are choosing to release it this way because we're going to be speaking with every customer personally to make sure that you're getting the most out of this. We want to see you win!
What results should you expect? If you use Stop The Craving consistently for at least 30 days, you will master intermittent fasting, drop body fat and get healthier. Obviously, how the amount of fat you lose is dependent on what you eat and how much you exercise.
Privacy: we will reach out to you to hear how things are going. We won't share anything you tell us without your permission.
Price: Stop The Craving is $100 today + $29/month to continue using the system.
When you're using it, simply send the Pavlok device back and we'll cancel your membership. Keep the Pavlok smart scale as our gift!
Guarantee & Refund Policy: If something goes wrong with your wearable device or scale, we will replace them for free, forever. If you're not satisfied after 180 days, contact us for a full refund.
"I haven’t had any refined sugar since I started using Pavlok, which is awesome…I feel like I’m back in control of my relationship with food. I feel like I have a much healthier relationship with food.”
“I get in a sugar coma, I fall asleep, and lose part of my day. I’m snapping myself with Pavlok myself when I eat a cookie, to see if I lose the urge to eat these stupid cookies. Oddly enough I haven’t eaten any of those cookies since. I use my Pavlok to stop my cookie addiction.”