Over the last 6 months, a small group of Pavlok users were invited to join an experiment on habits. We designed a system — a game, if you will — that attempted to use everything we’ve learned from the science and practice of habit change to make changes stick.

 We called it The Pavlok Challenge.

And it worked.78.9%(!!) of our beta members achieved EVERY SINGLE GOAL that they set out to achieve — for a month straight.

These numbers are shocking. Nothing has ever achieved anything similar.

Wait! Pavlok Challenge?  What’s that?[grab the section from this post and improve or cut — to make it a simple introduction]And wow has it worked[use the content from that post and make the dates vague. Using my style, build it up in short 1-2 sentence paragraphs to show how big a deal 79% of people is]Starting in April…We’ve been working with a small group of ~50 people so far. But now, our coaches have given us the go-ahead to open up a few more slots and let new members like you in.Want to find out more, or join? Join the April Challenge waiting list.

3 cs of using your blog to sell

Content. Provide useful, educational and entertaining content. Present information based on your product offering and customers’ problems or needs.

Context. While your end goal is to sell, consider the context of your blog posts. Here, you’re a tour guide through your firm’s extended offering – not an auctioneer. Your job is to show readers how to use your firm’s products.

Commerce. Once you’ve given your readers useful information in a meaningful setting, they may be interested in actually plunking down their credit card. Unfortunately, here’s where many business blogs stop. Blog editors, familiar with their company’s e-commerce site and how to find specific products, can assume readers innately know how to find the product or have the motivation to track it down. Don’t get me wrong. Some very small percentage of prospects will to go extreme efforts to find the product. Unfortunately, the rest will just leave or worse go to your competitor.

Ways to convert your traffic to sales

To make your blog an effective sales machine, integrate your product into your content in a way that doesn’t scream BUY, BUY, BUY. Here are five steps to provide relevant information and eye-candy to lure readers in and help convert blog posts to sales receipts.

Provide useful, relevant information. Show prospects how to use your product, give them instructions or how-tos, and/or entertain them.

Showing making procedure is a good way to guarantee product quality

Include a variety of different forms of content. Photographs and videos are particularly important because readers tend to be visual and want to see your product in action.

Make it easy to buy by eliminating stumbling blocks to purchase. Don’t assume customers know which item you’re talking about in your post. Provide a link directly to the product page or just link the product to your blog so they can buy if they want. If it relevant give readers more than one way to get to the product.

Article credit : Heidi Cohen ( https://heidicohen.com/use-blog-to-sell/ )